For any new accounts going forward, the “new” editor is now the only editor. Can I Get The Old Google AdWords Editor Back? As part of that mindset, they’ve determined that the old Google AdWords editor needed to go. Google’s priority has and will likely always be about making the user experience as easy and immediately rewarding as possible. While this became fairly popular in the PPC community, the layout isn’t the most welcoming to new users. ![]() Most of the data was shown through charts and tables. In the old Google AdWords editor, charts were few and far between. The change came, in large part, due to customer feedback which requested more easily digestible information. Most prominently noted on the Overview section of the new interface, users are now greeted with charts, graphs, and graphics which more cleanly and quickly convey the information. The new interface has been designed with a major shift away from numerical data and toward visualized data. For all the preference that the old AdWords interface may receive, it’s hard to argue that it definitely felt dated, especially by Google’s “premier internet brand” standards. It’s an attempt to modernize with a new Google aesthetic (you may have noticed Gmail changed their font). In short, the old Google AdWords editor was dated and the data was harder to quickly understand. Why Did They Change Google AdWords To Google Ads? The change comes as a big part of the newly branded “Google Ads” platform, which is taking over the role of Google AdWords as their targeted search engine ad delivery system. There’s a lot that’s been switched around, and we’re going through growing pains.Īs reported here on Search Engine Land, Google will be fully disposing of the currently named “previous AdWords editor,” which at the moment is in limited access. It’s just that change can be difficult, and for a lot of Google AdWords campaign managers, the new Google Ads interface is, well…difficult, sometimes. Sorry Google, we mean no disrespect (we kind of need you to make our living). Pay-per-click managers everywhere are sharing their condolences. Turn it up to 11 – download AdWords Editor 11 at: google.The god of search engines has spoken: by the end of the year, the old Google AdWords editor will be phased out. Build filters & save searches for more accurate resultsĪdWords Editor 11 will save you time and allow you to easily find what you’re looking for, make changes and move on!.You can undo or redo multiple changes (and not necessarily in the same order).View different parts of your accounts at the same time.Easily manage multiple accounts at once and work in them side by side – you can even drag & drop between accounts!.Here’s what’s new in AdWords Editor 11, in addition to the new look: Download your campaigns, make changes with powerful editing tools, then upload the changes back to AdWords when you’re done. In a nutshell,AdWords Editor is a free Google application for managing your AdWords account efficiently. I was already in love with the AdWords Editor, so I can’t wait to try out the new features! If you’re managing an AdWords account, you need this tool. ![]() Jerry Dischler, Vice President of Product Management, AdWords “Built to make you faster and more efficient!” Google announced at the Global Livestream this afternoon that the AdWords Editor version 11 has been rebuilt from the ground up and is available today for both Mac & PC.
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